Gio Goi


Gio Goi has the stars of music, media and fashion banging at the door to associate themselves with the brand. . Chris and Anthony Donnelly the designers and owners of the lable Gio Goi were drugdealers with a club before they came through with their lable in Manchester. They made their first money by selling bulletproof wests with their unique style and famous football player's, DJ's and Musicians.But they had to go to prison for 6 months, because of an ecstasy deals. Their brand were as good as dead. Their rescue came short afterwards, because the DJ'd,musicans and football players kept waering the cloths. People like Liam Gallagher from Oasis were asking for these cloths. Now you see their cloths on the raves on ibiza or mallorca.Click here to visit the website.

The fashion brand Paul Smith

The fashion brand "Paul Smith". It is one of the best growing fashion brands at the moment...it grew by 49% in from 2006 to 2008 and it's owner is also the head designer...it's PAUL SMITH. He is now 61 years old and is still setting trends like no one in his age. He is credited for introducing trends like the boxer shorts and the filofax. His collection of clothing and accesiors are identifidyed with the presence of Smith's signature multi-coloured pinstripe motif somewhere on each item.(see left picture).Paul Smith's collections are soldd in thirt five countries and has fourteen shops in England only. Paul Smith shops are found in London, Nottingham, Antwerp, Paris, Milan, Moscow, New York, Los Angeles, Hong Kong, Singapore, Taiwan, Thailand, the Philippines, Korea, Kuwait, UAE – and over two hundred throughout Japan. Paul Smith is at the moment one of the most popular clothin men, its compareable with brands like polo,zegna,hackett and armani. Especcially the Paul Smith wallets (see right picture), there is no doubt that they lookg for young amazing. If you don't have one then you wanna have one and if you buy it for someone, this someone whichs is really special! Paul Smith's is highly seen in the fashion buissness, because of their showrooms in Milano, Paris, London, Milano, New York and Tokyo. oday there are 12 different collections; Paul Smith, Paul Smith Women, PS by Paul Smith, Paul Smith Jeans, Paul Smith London, R.Newbold (Japan only), Paul Smith Accessories, Paul Smith Shoes, Paul Smith Fragrance, Paul Smith Watches, Paul Smith Pens and Paul Smith furniture. Their are also some other special thngs, like the Paul Smith Mini (car) or the Paul Smith Harly (motorbike).
To visit the website click here and to visit the shop click here.

Street Trends 2007/08

The street trend for 2007/08 is wearing color! Bright and outstanding colors with big hats are super IN at the moment. Color Rules! Especially in new Street wear-Looks with Shirt, Hoodie and colorful sunglasses.The rest still swears on narrow neckties, tight jeans, sakko and colorful Nike's. Other cloths which you can see daily on the streets of Copenhagen, Barcelona and New York are the old good Vans, Chuck Taylor All Stars, necklace, a country shirt (see right in the picture) Persian scarf and a cool hat. For girls especially again colorful stocking and varnish high heels. If you want to change your style and don't know were to buy those cloths here are some famous brands on the street: Afflication, Bobbie Burns, Junk Food, Goorin Brothers, Nike, Playboy, Bjorn Borg, Addidas, Zoo York, Addict, PellePelle, Volcome. Reebok, Lee, Green Apple Tree Clothing, G-Star(I hate this brand!), Fila and many many more... I am not an expert in those kind of clothing so forgive me if I didn't mantion one of your favourite brand and ontact me.

Fashion week in Moscow

Today the fashion week in Moscow started. The fashion show goes for the next 4 days until the 29th. Today the show was opened Valentin Yudashkin,there was a good reason why his collection opened the fashion week. He was one of the first western which adopt and build a successful business with fashion. Throughout the next days there will be more Russian designer like zimaletto, erica zions, masha tsigal and many more I don't know ^^.

Here are some first impressions now:


Ed Hardy was the Brand 2007!

Don Ed Hardy is the tottodesigner who started Ed Hardy, 1974 in San Fransisco. 1982 he already published 25 books on alternative art. In 2002 Ed Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Ed Hardy's art. Within two years, the collection had drawn the interest of large clothing companies. And different designers asked Don if he would like to work with them. Two years afterwards Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Ed Hardy's imagery. Audigier was the Head Designer at Von Dutch Originals. Audigier just copied the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts with high prices. There are currently at least twelve Ed Hardy stores, located in Toronto, Waikiki, Dubai, Miami, Los Angeles, Tucson, New York, Tokyo, Singapore, Noosa on The Sunshine Coast, Melbourne, Sydney, Riga and Gold Coast which opened slightly earlier than expected in late 2007. Stores were opened in Johannesburg, South Africa in early 2007 and Cape Town, South Africa in late 2007. Ed hardy was also involved in over 60 fashion shows alone in 2006/7, which was in my opinion the reason why it came out so popular.You can visit the website from Ed Hardy here.
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