Don Ed Hardy is the
tottodesigner who started Ed Hardy, 1974 in San Fransisco. 1982 he already published 25 books on
alternative art. In 2002 Ed Hardy was approached by
Ku USA, Inc. to produce a line of clothing based on Ed Hardy's art. Within two years, the collection had drawn the interest of large clothing companies. And different designers
asked Don if he
would like to work with them. Two years afterwards Christian
Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Ed Hardy's imagery.
Audigier was the Head Designer at Von Dutch Originals.
Audigier just
copied the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts with high prices.
There are currently at least twelve Ed Hardy stores, located in Toronto, Waikiki, Dubai, Miami, Los Angeles, Tucson, New York, Tokyo, Singapore,
Noosa on The Sunshine Coast, Melbourne, Sydney, Riga and Gold Coast which opened slightly earlier than expected in late 2007. Stores were opened in Johannesburg, South Africa in early 2007 and Cape Town, South Africa in late 2007. Ed hardy was also involved in over 60
fashion shows alone in 2006/7, which was in my opinion the reason why it came out so popular.You can visit the website from Ed Hardy
here.
Don Ed Hardy is the tottodesigner who started Ed Hardy, 1974 in San Fransisco. 1982 he already published 25 books on alternative art. In 2002 Ed Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Ed Hardy's art. Within two years, the collection had drawn the interest of large clothing companies. And different designers asked Don if he would like to work with them. Two years afterwards Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Ed Hardy's imagery. Audigier was the Head Designer at Von Dutch Originals. Audigier just copied the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts with high prices.
There are currently at least twelve Ed Hardy stores, located in Toronto, Waikiki, Dubai, Miami, Los Angeles, Tucson, New York, Tokyo, Singapore, Noosa on The Sunshine Coast, Melbourne, Sydney, Riga and Gold Coast which opened slightly earlier than expected in late 2007. Stores were opened in Johannesburg, South Africa in early 2007 and Cape Town, South Africa in late 2007. Ed hardy was also involved in over 60 fashion shows alone in 2006/7, which was in my opinion the reason why it came out so popular.You can visit the website from Ed Hardy here.
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